GOING BACK TO BASICS TO IMPROVE SOLAR SALES
You already know that there's a big market for solar power out there. Last year's record shattering solar adoption numbers should be enough proof to reassure any solar manufacturer or installer that they're on the right path.
But if yours is like many solar businesses, then you may be left scratching your head, wondering why the world isn't beating a path to your business's door. After all, you're selling a game-changing product. Solar power diminishes our dependence on fossil fuels, reduces our environmental impact, and ends up paying for itself, providing adopters with substantial long-term energy savings, not to mention tax rebates and incentives for going solar. So why isn't your phone ringing more often? Why isn't your inbox inundated with eager clients?
THE REASONS BEHIND THE NUMBERS
According to many experts in the solar industry, the reason why residential solar power isn't usurping market share at a faster rate is that installers simply aren't that good at selling it. Perhaps your firm is an exception to this rule, but if you're still reading, then we're guessing you wouldn't mind having a few more prospects to work with.
Now, there are many ways to gain new solar energy prospects. Conducting your own marketing online can be effective, if you're able to gain the necessary exposure. Creating mutually beneficial relationships with companies that share similar target demographics can also be beneficial, as can incentivizing current clients when they provide referrals. Partnering with a reputable solar lead provider to purchase high quality solar leads can also add substantial volume to your sales pipeline.
BUT HAVE YOU CONSIDERED DOOR-TO-DOOR SOLAR SALES?
If you're like many solar providers, the answer to that question may be a resounding, "No!" After all, you're not selling magazines or vacuum cleaners, nor are you trying to get people to switch cable providers. You're providing a legitimately valuable and revolutionary offering that really should be able to sell itself.
The practice of selling door-to-door has a stigma attached to it; there's no denying that. But maybe it's time solar providers take another look at adding this good, old-fashioned sales method to their repertoires.
SPREADING THE SUNSHINE, ONE DOORBELL AT A TIME
So, why should you consider telling your sales team to suit up and pound the pavement to make more quality solar sales?
First of all, people actually like face-to-face interactions. That might not seem like the case if you're selling something they have no interest in hearing about, but if you're offering a product or service that they have already been considering on their own, then they're sure to be all ears.
And lots of people "are "considering going solar. They're aware that solar power exists and they're interested, but they, like most of us, have mile-long to-do lists, and urgent tasks tend to relegate important but less pressing matters (such as going solar) to the bottom of the list. They may also still be under the impression that adopting solar power is a financial sacrifice only made by those who are willing and able to cough up the extra cash in order to help save the environment.
Imagine their surprise when an honest-to-goodness solar expert shows up at the door, ready and eager to answer all their questions, assess their home's viability as a solar site, and alleviate their financial concerns by illustrating the clear financial benefits of getting one's energy from the sun. Throw in your awareness and clear explanations regarding incentives, tax rebates, and solar financing options, and you'll have a brand new sale on your hands in no time.
Door-to-door solar sales can be extremely effective because it consolidates the steps the average consumer might take before going solar. A skilled sales rep can take a consumer from stranger to suspect, prospect to sale all within the span of an evening. And even if the deal doesn't close on the first interaction, potential clients will remember the relationships they've established with their friendly, neighborhood solar sales expert when they are ready to make the leap.
Beyond that, however, it's still very wise to always consider the value of getting help from other solar professionals outside your normal sphere of influence. We're talking about purchasing high quality solar leads from a reputable leads provider like RGR Marketing. We've been in the business for many years, and we know that not everyone is comfortable with face to face, door to door sales strategies, especially in the Internet era. Sometimes it's just easier to reach out over the telephone, and if that's the case, then purchasing sales leads still remains the best jumping off point for you and your solar installation business to get more qualified prospects.
[Photo Via: National Hauler]
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The post Why You May Need to Consider Door to Door Solar Sales This Year appeared first on RGR Marketing.
Source: renewable-technologies.blogspot.com
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